What brands should know about the potential TikTok ban
By: Jason Alfred, Senior Digital Specialist TikTok is on the minds of many brands and advertisers lately. The highly popular app, operating since 2018 and
By: Jason Alfred, Senior Digital Specialist TikTok is on the minds of many brands and advertisers lately. The highly popular app, operating since 2018 and
Marketing and metrics are sometimes partners and sometimes foes. Media+ Director of Analytics and Technology, Mike Ruff, recently chronicled his perspective on data’s power to
Author: Katrina Stroh, VP Over the years, the luxury and premium space has evolved. What was once solely focused on wealth, abundance, and other affluent
By: Katrina Stroh, Vice President Over time, Gen-X has been coined “the forgotten middle child”, largely due to their smaller size and being inadvertently sandwiched
By: Cher Marckx, Associate Media Director As Valentine’s Day quickly approaches, the air is not only filled with love, but also with the dings of
By: Katrina Stroh, Vice President The Super Bowl is one of the country’s largest cultural moments, as well as one of ad land’s most debated
This past quarter has been very busy with Media+ stewarding campaigns across nearly all clients. Below is a quick rundown of some client highlights. Re-engaging the
By: Katrina Stroh, Vice President Ad-supported video streaming will continue momentum Broadcast and cable will likely continue its years-long decline in overall share YoY, with
As “budget stewardship” becomes the mandate of the moment, understanding how each media channel actually works is essential. Our very own Director Analytics & Technology,
In modern marketing, the importance of data-driven strategy is clear. Separating the signal from the noise is less so. Our very own Director Analytics &
