Navigating the 2024 Olympics Media Landscape
Paris 2024 marks the return to the traditional 4-year Olympiad cycle, after the 2020 Tokyo Olympics were postponed by a year due to the COVID-19
Paris 2024 marks the return to the traditional 4-year Olympiad cycle, after the 2020 Tokyo Olympics were postponed by a year due to the COVID-19
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
2024 has been anything but predictable. Yet the mavens at AdAge recently asked 37 ad execs to make their predictions for the second half of
By Lauren Ramaska, Media+ Managing Partner The CPG (Consumer Packaged Goods) space is one of the most saturated categories today. While significant growth has created
In today’s dynamic digital landscape, the ability to deliver personalized and engaging content is critical for brands seeking to capture consumer attention and drive meaningful
One thing has long been true: data is money. Yet some of the gatekeepers of big data had yet to unlock their vaults — until
By: Jason Alfred, Senior Digital Specialist TikTok is on the minds of many brands and advertisers lately. The highly popular app, operating since 2018 and
Marketing and metrics are sometimes partners and sometimes foes. Media+ Director of Analytics and Technology, Mike Ruff, recently chronicled his perspective on data’s power to
Author: Katrina Stroh, VP Over the years, the luxury and premium space has evolved. What was once solely focused on wealth, abundance, and other affluent
By: Katrina Stroh, Vice President Over time, Gen-X has been coined “the forgotten middle child”, largely due to their smaller size and being inadvertently sandwiched
