m+ in the News: agencies respond to Google’s shifting plans for cookies
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
2024 has been anything but predictable. Yet the mavens at AdAge recently asked 37 ad execs to make their predictions for the second half of
By Lauren Ramaska, Media+ Managing Partner The CPG (Consumer Packaged Goods) space is one of the most saturated categories today. While significant growth has created
In today’s dynamic digital landscape, the ability to deliver personalized and engaging content is critical for brands seeking to capture consumer attention and drive meaningful
One thing has long been true: data is money. Yet some of the gatekeepers of big data had yet to unlock their vaults — until
As “budget stewardship” becomes the mandate of the moment, understanding how each media channel actually works is essential. Our very own Director Analytics & Technology,
In modern marketing, the importance of data-driven strategy is clear. Separating the signal from the noise is less so. Our very own Director Analytics &
In a rapidly changing media landscape, it’s essential that brands plan proactively, rather than reactively. Media+ managing partner Lauren Ramaska recently reported on the increasing
