The Latest Innovations in Social Media Advertising: Pinterest, TikTok, and Meta Lead the Way
By Brea Mikel, Bo Althen, and Andrea Aguilar Pinterest Ad Labs: Testing New Creative Tools In the dynamic world of digital marketing, innovative tools are
By Brea Mikel, Bo Althen, and Andrea Aguilar Pinterest Ad Labs: Testing New Creative Tools In the dynamic world of digital marketing, innovative tools are
By: Katrina Stroh, Vice President While 2024 marks an unprecedented year for political ad spending, this doesn’t mean your ad campaign needs to go dark
Paris 2024 marks the return to the traditional 4-year Olympiad cycle, after the 2020 Tokyo Olympics were postponed by a year due to the COVID-19
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
2024 has been anything but predictable. Yet the mavens at AdAge recently asked 37 ad execs to make their predictions for the second half of
By Lauren Ramaska, Media+ Managing Partner The CPG (Consumer Packaged Goods) space is one of the most saturated categories today. While significant growth has created
In today’s dynamic digital landscape, the ability to deliver personalized and engaging content is critical for brands seeking to capture consumer attention and drive meaningful
One thing has long been true: data is money. Yet some of the gatekeepers of big data had yet to unlock their vaults — until
As “budget stewardship” becomes the mandate of the moment, understanding how each media channel actually works is essential. Our very own Director Analytics & Technology,
In modern marketing, the importance of data-driven strategy is clear. Separating the signal from the noise is less so. Our very own Director Analytics &
