Death of the Click: Platforms are Keeping Your Customers. On Purpose.
By Katrina Stroh, Vice President Why This Matters Now Over the past year, we’ve seen a consistent pattern across social channels: CTR and downstream traffic are
By Katrina Stroh, Vice President Why This Matters Now Over the past year, we’ve seen a consistent pattern across social channels: CTR and downstream traffic are
CMOs and boards of directors use many metrics to ensure healthy marketing programs and businesses. To communicate effectively and build a strong relationship with the
CMOs have long had some of the shortest tenures in the entire C-suite. But as our own Mike Ruff explains in MarTech, the truth behind
The best use of AI in marketing is leverage, not automation. As our Mike Ruff outlines on MarTech, the distinction is found in determining the
Shoppable ads aren’t just a figment of futuristic cinema anymore. They’re reality. But as our Katrina Stroh explained to DigiDay, they’re still finding their footing.
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff shared his insights with
By Katrina Stroh, VP Younger generations are no longer just shaping the future—they are the now. Gen Z (ages 13–28) and Gen Alpha (ages 0–12) are redefining
By Katrina Stroh, VP Every spring, the biggest players in media and entertainment come together for the annual Upfront and NewFront presentations, unveiling new content
There’s a psychological reason that lies spread so infectiously – and a business reason that you need to be prepared. Our own Mike Ruff explained
