m+ in the News: What CMOs should be doing about AI right now
As our own Mike Ruff explains in MarTech, the task before CMOs is to build AI literacy, rethink team structures and workflows, and prepare your
As our own Mike Ruff explains in MarTech, the task before CMOs is to build AI literacy, rethink team structures and workflows, and prepare your
CMOs and boards of directors use many metrics to ensure healthy marketing programs and businesses. To communicate effectively and build a strong relationship with the
CMOs have long had some of the shortest tenures in the entire C-suite. But as our own Mike Ruff explains in MarTech, the truth behind
Between technological advancement and global uncertainty, 2026 is bound to be unpredictable. That hasn’t stopped savvy journalists from attempting. Current’s Chris Brooklier recently sought insights
The best use of AI in marketing is leverage, not automation. As our Mike Ruff outlines on MarTech, the distinction is found in determining the
Shoppable ads aren’t just a figment of futuristic cinema anymore. They’re reality. But as our Katrina Stroh explained to DigiDay, they’re still finding their footing.
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff shared his insights with
There’s a psychological reason that lies spread so infectiously – and a business reason that you need to be prepared. Our own Mike Ruff explained
Yes, marketers can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Read Mike’s take, as shared
