Death of the Click: Platforms are Keeping Your Customers. On Purpose.
By Katrina Stroh, Vice President Why This Matters Now Over the past year, we’ve seen a consistent pattern across social channels: CTR and downstream traffic are
By Katrina Stroh, Vice President Why This Matters Now Over the past year, we’ve seen a consistent pattern across social channels: CTR and downstream traffic are
By Hope Richards, Media Director One of the biggest strategic mistakes brands still make is treating streaming like one giant interchangeable bucket of inventory. It’s
How streaming quietly became the main course in modern media strategy By Hope Richards, Media Director For decades, television was the undisputed king of advertising:
CMOs and boards of directors use many metrics to ensure healthy marketing programs and businesses. To communicate effectively and build a strong relationship with the
By Hope Richards, Media Director If the first part of 2026 has reinforced anything, it’s that marketing continues to evolve at an accelerated pace. AI
CMOs have long had some of the shortest tenures in the entire C-suite. But as our own Mike Ruff explains in MarTech, the truth behind
Between technological advancement and global uncertainty, 2026 is bound to be unpredictable. That hasn’t stopped savvy journalists from attempting. Current’s Chris Brooklier recently sought insights
The best use of AI in marketing is leverage, not automation. As our Mike Ruff outlines on MarTech, the distinction is found in determining the
By Katrina Stroh, Vice President In November, we attended the Mirren AI Conference, an all-day, virtual deep dive into how agencies across the country are integrating
In media, we influence how brands show up, what narratives get elevated, and how audiences experience the brands around them. But behind the scenes, ownership
