m+ in the News: What CMOs should be doing about AI right now
As our own Mike Ruff explains in MarTech, the task before CMOs is to build AI literacy, rethink team structures and workflows, and prepare your
As our own Mike Ruff explains in MarTech, the task before CMOs is to build AI literacy, rethink team structures and workflows, and prepare your
CMOs and boards of directors use many metrics to ensure healthy marketing programs and businesses. To communicate effectively and build a strong relationship with the
CMOs have long had some of the shortest tenures in the entire C-suite. But as our own Mike Ruff explains in MarTech, the truth behind
The best use of AI in marketing is leverage, not automation. As our Mike Ruff outlines on MarTech, the distinction is found in determining the
