m+ in the News: When flat marketing budgets threaten growth As our own Mike Ruff explains in MarTech, CMOs have a few tools in their arsenal when budgets go stagnant: find efficiencies across AI, agencies, Read More +
m+ in the News: What CMOs should be doing about AI right now As our own Mike Ruff explains in MarTech, the task before CMOs is to build AI literacy, rethink team structures and workflows, and prepare your Read More +
m+ in the News: The 4 marketing metrics that matter in the boardroom CMOs and boards of directors use many metrics to ensure healthy marketing programs and businesses. To communicate effectively and build a strong relationship with the Read More +