m+ in the News: agencies respond to Google’s shifting plans for cookies
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
2024 has been anything but predictable. Yet the mavens at AdAge recently asked 37 ad execs to make their predictions for the second half of
One thing has long been true: data is money. Yet some of the gatekeepers of big data had yet to unlock their vaults — until
Marketing and metrics are sometimes partners and sometimes foes. Media+ Director of Analytics and Technology, Mike Ruff, recently chronicled his perspective on data’s power to
As “budget stewardship” becomes the mandate of the moment, understanding how each media channel actually works is essential. Our very own Director Analytics & Technology,
In modern marketing, the importance of data-driven strategy is clear. Separating the signal from the noise is less so. Our very own Director Analytics &
Amidst rapidly changing technological changes, Digiday sat down with our very own Director Analytics & Technology, Mike Ruff, to inform their industry publication, Media Buying
As a media agency dedicated to creative strategy, Media+ collaborates with creative agencies often. Such collaboration is a powerful force — when a few factors
As a leading source of strategic thinking in the evolving space of digital media, Media+ has helped brands enter (and master) nascent platforms for decades.
In a rapidly changing media landscape, it’s essential that brands plan proactively, rather than reactively. Media+ managing partner Lauren Ramaska recently reported on the increasing
