In today’s dynamic digital landscape, the ability to deliver personalized and engaging content is critical for brands seeking to capture consumer attention and drive meaningful interactions. As digital platforms continue to dominate advertising investment, the demand for diverse and targeted creative assets has become increasingly important. However, many brands encounter significant challenges in obtaining the scale of digital assets necessary to fully capitalize on this opportunity.
Creative Challenges
At Media+, we’ve observed several recurring obstacles faced by our clients when it comes to digital ads:
- Limited Creative Variations: Obtaining multiple digital creative variations that effectively speak to different audience segments can be timely and expensive.
- Lack of Regular Refreshes: Maintaining creative freshness throughout the duration of a campaign presents challenges, particularly for longer campaign lifespans.
- Branding Consistency: Ensuring that creative assets maintain a seamless look and feel across various platforms and products is essential for brand cohesion and recognition.
Introducing Media+ Content Studio
In response to these challenges, Media+ is proud to introduce our in-house Content Studio, an AI powered solution designed to address the evolving needs of our clients and produce personalized ad creative for social and display platforms at scale.
Our Content Studio offering provides a range of benefits:
- Personalization at Scale: By harnessing AI, we seamlessly generate large quantities of personalized ad creative tailored to individual audience segments.
- Seamless Content Experience: Our solution ensures a seamless transition from advertisements to websites, maintaining brand consistency at all touchpoints.
- Agile Optimization: With the ability to make swift adjustments, we can optimize creative assets in real time to meet the evolving needs of our media campaigns.
As consumer expectations continue to evolve, brands must embrace innovative solutions to deliver compelling and relevant content across digital channels. With Media+ Content Studio, we provide solutions to overcome common advertising challenges and unlock new opportunities for successful campaigns. Reach out for more about how Media+ can help elevate your brand’s digital advertising strategy.
Client Examples
Ben Bridge Jeweler
Ben Bridge Jeweler, a leading retailer in fine jewelry, utilized Media+ Content Studio to create personalized and engaging content for Mother’s Day.
Challenge: With video and social media playing a large role in the media mix, Ben Bridge Jeweler’s display advertising strategy relied on a single creative variation, limiting the potential for audience engagement and conversion.
Solution: Recognizing the opportunity to leverage Content Studio, Media+ produced a variety of creative assets to solve key needs:
- Creative Variation: We produced six unique banner variations, each highlighting different products or copy variations tailored to key audience segments (i.e. self-purchase vs. gifting vs. retargeting).
- Cost-Efficiency: The turnkey nature of Content Studio allowed for efficient creative production, maximizing resources and minimizing costs.
- Optimized Media: By incorporating diverse creative elements, we were able to optimize our media more efficiently.
Results: The implementation of Content Studio resulted in significant improvements in YoY campaign performance:
- Increased CTR: The campaign achieved a remarkable +60% increase in click-through rates compared to previous campaigns that utilized only a single creative variation.
- Enhanced Engagement: The diversified creative approach led to higher audience engagement and interaction, resulting in improved channel effectiveness.
Sound Credit Union
Sound Credit Union took advantage of Media+ Content Studio to enhance its advertising effectiveness with creative cohesiveness, along with the ability to quickly address changing interest rates, seasonality and target audiences.
Challenge: With a wide and diverse array of products to promote, it had been a challenge to maintain a consistent brand image across various advertising channels. Additionally, dynamic elements such as rate changes, led to delays in ad deployment and missed opportunities for consumer engagement.
Solution: Utilizing Content studio, Media+ implemented a comprehensive creative refresh strategy. Key aspects of the solution included:
- Unified Branding: Leveraging Media+ Content Studio, we developed a cohesive library of ads that ensured consistent branding across all products and platforms.
- Efficient Updates: The tool enabled swift adjustments to rates and other content elements, reducing downtime and ensuring timely ad deployment.
- Targeted Testing: Content Studio allowed us to conduct A/B tests tailored to specific audience segments, providing data-driven insights to inform future creative iterations.
- Customized Messaging: Utilizing the platform’s capabilities, we created tailored ad variations to resonate with diverse consumer interests.
Results: Within just one month of implementation, the Media+ Content Studio creative refresh has yielded promising outcomes:
- Increased CTR: A notable +24% increase in click-through rates (CTR) for social ads, with display ads on track to surpass historical CTRs.
Audience Engagement: The ability to continuously refresh creative content throughout the year will enable Sound Credit Union to maintain audience engagement and adapt to evolving market conditions.
