Death of the Click: Platforms are Keeping Your Customers. On Purpose.
By Katrina Stroh, Vice President Why This Matters Now Over the past year, we’ve seen a consistent pattern across social channels: CTR and downstream traffic are
By Katrina Stroh, Vice President Why This Matters Now Over the past year, we’ve seen a consistent pattern across social channels: CTR and downstream traffic are
By Katrina Stroh, Vice President Social media isn’t just evolving—it’s fragmenting, expanding and reshaping how brands connect with audiences in real time. From established giants
In today’s media landscape, you need a business partner who understands not only the breadth of the media space, but also how data and consumer habits
By Brea Mikel, Bo Althen, and Andrea Aguilar Pinterest Ad Labs: Testing New Creative Tools In the dynamic world of digital marketing, innovative tools are
In today’s dynamic digital landscape, the ability to deliver personalized and engaging content is critical for brands seeking to capture consumer attention and drive meaningful
By: Jason Alfred, Senior Digital Specialist TikTok is on the minds of many brands and advertisers lately. The highly popular app, operating since 2018 and
By: Katrina Stroh, Vice President The Super Bowl is one of the country’s largest cultural moments, as well as one of ad land’s most debated
By: Katrina Stroh, Vice President Ad-supported video streaming will continue momentum Broadcast and cable will likely continue its years-long decline in overall share YoY, with
By: Hope Richards, Media Director We’re currently in the thick of the most competitive and profitable time of year for most brands: the holiday shopping
By: Hope Richards, Media Director The industry is buzzing over Threads, and it’s no surprise given the whopping 100 million users registered within the first
