m+ in the News: agencies respond to Google’s shifting plans for cookies
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
2024 has been anything but predictable. Yet the mavens at AdAge recently asked 37 ad execs to make their predictions for the second half of
