What’s Shaping Marketing & Media Now (and What Brands Need to Watch in 2026)
By Hope Richards, Media Director If the first part of 2026 has reinforced anything, it’s that marketing continues to evolve at an accelerated pace. AI
By Hope Richards, Media Director If the first part of 2026 has reinforced anything, it’s that marketing continues to evolve at an accelerated pace. AI
In media, we influence how brands show up, what narratives get elevated, and how audiences experience the brands around them. But behind the scenes, ownership
Fall TV, Sports & Streaming Events Advertisers Can’t Miss By Hope Richards, Media Director As the days grow shorter and routines fall into place, audiences
Yes, marketers can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Read Mike’s take, as shared
In our data-driven industry, end-of-year performance reviews involve numbers. While such can induce anxiety, it also presents opportunities, according to Media+ data guru Mike Ruff.
It’s easy to put media agencies in a box. Easy, but wrong. Media+ managing partner Lauren Ramaska recently shared her perspective on navigating business challenges
Think you can’t predict what will happen between now and the year’s end? Media+ data sage Mike Ruff thinks otherwise, and shared his perspective with
In 2020, Google made headlines by announcing its plan to stop using cookies – the digital breadcrumbs used by advertisers to track and reach consumers.
2024 has been anything but predictable. Yet the mavens at AdAge recently asked 37 ad execs to make their predictions for the second half of
One thing has long been true: data is money. Yet some of the gatekeepers of big data had yet to unlock their vaults — until
