m+ in the News: Stop making cost per conversion your KPI — here’s what to measure instead
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Yes, marketers can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Read Mike’s take, as shared
In our data-driven industry, end-of-year performance reviews involve numbers. While such can induce anxiety, it also presents opportunities, according to Media+ data guru Mike Ruff.
