m+ in the News: Stop making cost per conversion your KPI — here’s what to measure instead
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff shared his insights with
