Papa Murphy's


Papa Murphy’s Pizza is a take-and-bake pizza franchise committed to fresh, quality ingredients prepared in-store. Based in Vancouver WA, Papa Murphy’s now serves communities across more than 112 DMA’s nationwide.

To grow and expand the Papa Murphy’s brand in a crowded pizza category, Media+ was charged with creating relevance to new customer segments, increasing brand loyalty, and competing with large national pizza chains with deeper pockets.


Media+ helped Papa Murphy’s evolve their media mix to reach the modern consumer. Omni-channel media strategies have been deployed to engage new audiences in innovative environments while maintaining a brand presence in “tried-and-true” channels. The end goal, driving incremental sales and transactions in-store and Online.

  • Linear Broadcast TV was deployed to cast a wide net to reach current and new customers

  • OTT and custom video units were utilized to extend the reach of linear TV to a younger “cord-cutter” audience

  • Local Influencer campaigns were executed to bring the Papa Murphy’s brand into niche communities (i.e., Mom Groups)

  • Custom audience segments were deployed on Facebook and Instagram to isolate new and lapsed customers and drive them to purchase with a targeted promotional message



Online video attributed to over 50% of all digital impressions and received 30% stronger completion rates than projected


Influencer campaign drove a 100% positive sentiment among audiences


Double digit eCommerce growth with the largest increase in Adults 25-34 purchasers

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