Paris 2024 marks the return to the traditional 4-year Olympiad cycle, after the 2020 Tokyo Olympics were postponed by a year due to the COVID-19 pandemic. This year, viewership is expected to reach over three billion worldwide, and this vast audience provides prime advertising opportunities for national, regional and local brands looking to leave a lasting impression on this global audience.
What are the benefits for aligning your brand with the Olympics?
Given the range of viewing options available across NBC, USA Network, Golf Channel, CNBC and E!, along with streaming options across Peacock and NBC apps and Spanish coverage on Telemundo and Universo, there are a slew of reasons for advertisers to participate on this global stage.
- Brand Impact: Elevate your brand into a coveted cultural event that pulls interest from consumers across all segments
- Brand Perception: Show support through alignment with inspirational and feel-good global content
- Brand Awareness: Capture attention and interest of consumers while their consumption patterns deviate from the norm during this short timeframe
- Brand Sales: If you have an Olympic-relevant product or service, this is an excellent time to get in front of fans and capture their share of wallet
Advertising Opportunities at Every Budget
Regardless of the size of your budget, Media+ can help you develop a custom, innovative media package that helps your brand connect with the Olympics audience.
- Network Sponsorship Packages: These packages will align your brand with a variety of sponsorship options, from athlete promos to all-encompassing packages that include on-air and digital elements for Olympics coverage morning and daytime through prime and late night.
- Tentpole TV: Tentpole TV allows you to pick your moments and align with specific high-profile events like the opening or closing ceremonies or cherry-picking key sports alignments that are relevant for your brand and target consumer.
- Streaming Video: New this year is the opportunity to locally buy Olympics streaming inventory that will run across CTV and online video.
- Digital + Social Content Alignment: Looking outside of the video space, we can also look to align your brand across the web through Display, Native and Social advertising.
The 2024 Olympics presents an unmatched opportunity for brands looking to engage with the millions of people worldwide watching the largest sporting event of the year. Contact us to develop your customized media strategy today.
