In today’s media landscape, you need a business partner who understands not only the breadth of the media space, but also how data and consumer habits play a role in its navigation. With the media landscape continually growing and evolving, Media+ takes pains to explore new methods, innovative tactics, and emerging platforms.
We’re delighted to share some client highlights from 2024 that showcase how our plans go beyond the standard spots and banners, creating media experiences that bring your brand front-and-center in the minds of your consumers.
High-Impact Video
We captivated the attention of consumers across both TV and streaming environments through premium, high visibility video opportunities.
Live Sports TV Takeover (Papa Murphy’s)
No break? No problem. We helped Papa Murphy’s reach captive in-game sports viewers as TV commercial took centerstage alongside live game broadcast:
Peacock Full-Screen Pause Ads (Papa Murphy’s)
We capitalized on impactful standalone messaging opportunity while the audience was idle during paused streaming programming.
Video + Carousel Video Experience (Ben Bridge Jeweler | Holiday Gifting)
Ben Bridge maximized their brand and product messaging in unison to capture consumer interest and drive product discovery through singular experience.
Breakthrough Out-of-Home
The great outdoors comes with great opportunities to reach consumers. In 2024, we maximized the value of the non-skippable channel to intersect key audiences through a mix of uniquely targeted and high impact outdoor placements.
King Street Station Domination (AAA of Washington | Brand Re-Launch)
AAA of Washington earned brand dominance through a high-impact, 360-degree outdoor experience at a high-dwell, high-traffic metropolitan hub.
Point of Sale Screens (Papa Murphy’s Pizza)
We intersected impulse dinner decision-making by reaching consumers at grocery check-out screens when food and ‘what’s for dinner’ was top of mind.
Place-Based OOH (WA Health Benefit Exchange | Open Enrollment)
The WA Health Benefit Exchange reached elusive, hard-to-reach communities in rural Washington through place-based OOH across heavily trafficked and captive environments
Immersive Social
We leveraged the power of social media to engage users in value exchange experiences using real-time feeds, AI technology, and interactive quizzes and polls.
Meta Personal Shopper Chatbot (Ben Bridge Jeweler | Holiday Gifting)
Ben Bridge engaged users in quiz-like chat experiences to provide personalized gift inspiration that drove purchases.
TikTok Countdown Clock (Ben Bridge Jeweler | Holiday Gifting)
A TikTok campaign provided gifting inspiration and prompted action while reinforcing urgency of the fast-approaching Holiday and shipping deadlines.
Meta Interactive Poll (WA Healthcare Authority | Behavioral Health Career Recruitment)
The WA Healthcare Authority straddled the boundary between organic content and advertising by debunking common career path misperceptions through simple and quick interactive polls.
Integrated Content
We harnessed the power of tailored content with the credibility of publishers and influencers to elevate perceptions, deepen interest, and drive brand discovery.
Sponsored Content (Providence Health + Service | Oregon Brand)
Providence created endemic health content of real-life patient success stories to drive positive sentiment across Providence Health Brand.
Sponsored Content (WA Healthcare Authority | Behavioral Health Career Recruitment)
The WA Healthcare Authority leveraged the community relevance of local news/In-language publications to address the growing need for behavioral health professionals across the state.
From left to right: La Raza, Seattle Times, Spokesman Review
Influencer Endorsements (Ben Bridge Jeweler | Bella Ponte Bridal Collection)
Ben Bridge humanized their brand with real-life brides documenting their personalized shopping experience and favorite jewelry finds.
2024 is a wrap!
Interested in media experiences that break through the noise and position your brand in the right place and time for customer action? Let’s talk. We’d be thrilled to create a thoughtful and deliberate custom media program for your brand.
