By Katrina Stroh, Vice President In November, we attended the Mirren AI Conference, an all-day, virtual deep dive into how agencies across the country are integrating
In media, we influence how brands show up, what narratives get elevated, and how audiences experience the brands around them. But behind the scenes, ownership
By Hope Richards, Media Director If 2025 proved anything, it’s that marketing doesn’t slow down — it accelerates. AI became ubiquitous, brand marketing resurfaced after
Shoppable ads aren’t just a figment of futuristic cinema anymore. They’re reality. But as our Katrina Stroh explained to DigiDay, they’re still finding their footing.
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Fall TV, Sports & Streaming Events Advertisers Can’t Miss By Hope Richards, Media Director As the days grow shorter and routines fall into place, audiences
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff shared his insights with
By Katrina Stroh, VP Younger generations are no longer just shaping the future—they are the now. Gen Z (ages 13–28) and Gen Alpha (ages 0–12) are redefining
By Katrina Stroh, VP Every spring, the biggest players in media and entertainment come together for the annual Upfront and NewFront presentations, unveiling new content
There’s a psychological reason that lies spread so infectiously – and a business reason that you need to be prepared. Our own Mike Ruff explained
