m+ in the News: Why CMOs struggle and how aligning with CFOs changes everything
CMOs have long had some of the shortest tenures in the entire C-suite. But as our own Mike Ruff explains in MarTech, the truth behind
CMOs have long had some of the shortest tenures in the entire C-suite. But as our own Mike Ruff explains in MarTech, the truth behind
Between technological advancement and global uncertainty, 2026 is bound to be unpredictable. That hasn’t stopped savvy journalists from attempting. Current’s Chris Brooklier recently sought insights
The best use of AI in marketing is leverage, not automation. As our Mike Ruff outlines on MarTech, the distinction is found in determining the
By Katrina Stroh, Vice President In November, we attended the Mirren AI Conference, an all-day, virtual deep dive into how agencies across the country are integrating
In media, we influence how brands show up, what narratives get elevated, and how audiences experience the brands around them. But behind the scenes, ownership
By Hope Richards, Media Director If 2025 proved anything, it’s that marketing doesn’t slow down — it accelerates. AI became ubiquitous, brand marketing resurfaced after
Shoppable ads aren’t just a figment of futuristic cinema anymore. They’re reality. But as our Katrina Stroh explained to DigiDay, they’re still finding their footing.
Not all KPIs are equally meaningful. Our very own Mike Ruff shared his take on what matters with MarTech here, as replicated below. By Mike
Fall TV, Sports & Streaming Events Advertisers Can’t Miss By Hope Richards, Media Director As the days grow shorter and routines fall into place, audiences
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff shared his insights with
