Unusual Times Call for New Forms of Engagement

By: Sierra Brown, Media Coordinator & Katrina Stroh, Media Director As consumer behavior suddenly centers around at-home activities, the home has been recast as the new office, school, coffee shop, restaurant, shopping mall, and entertainment center.  Given this new context, advertisers are…

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Staying Connected is Just an App Away

By: Dallas Keefe, Senior Media Manager and Andrea Aguilar, Associate Media Manager  |  May 14th, 2020 As the ripple effects of COVID-19 continue to take shape, everyone around the world is trying to find a “new normal” and adapt to new standards…

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COVID-19: A deeper look at media usage shifts and cost implications

By: Katrina Stroh, Media Director  |  April 10th, 2020 As many of you may have read our first blog post of the series providing a high level overview of how media usage is being impacted at the channel level.  In our next…

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